You only have access to basic statistics. The editorial team of IPP and PSA handle all the press releases. Currently, you are using a shared account. Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Advertisers need publishers to provide clear insights that tell stories about audiences. Business Solutions including all features. In 2018, print sales reached 50 million, compared to ten years ago, the revenue was over 100 million. European Editorial Director. The least common age range of Vogue employees is less than 18 years. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023. WebHelmed by prolific Editor-in-Chief, Anna Wintour, American VOGUE attracts a primarily female audience (approx. liability for the information given being complete or correct. That is, while other magazines teach women whats new in fashion, Vogue teaches them whats in vogue. Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. Every decade, the Bureau reconciles these estimates and releases final data. The company further stretched the scope of its revenue by launching innovative strategies such as a Vogue Wedding Show, which is a wedding shopping exhibition for brides and grooms. According to Vogues publisher Cond Nast, this fashion magazine has a growing number of readers. According to the latest data, various editions of Vogue have the most considerable influence worldwide. The New York Times has namedLisa Ryan Howardsenior vice president, advertising. FORWARD provides solutions to administer programs to households and small businesses. Cond Nast is the publisher of Vanity Fair, GQ, and Vogue. Despite the target audience for this lifestyle mag being women from 18-34, almost one million males in Britain love reading Cosmo, making it among the popular British magazines that appeals to a male audience as well. Mequoda is an active member of the following industry associations: 2023 Mequoda Systems, LLC The source provided the additional information: "Net reach of the title across printed and digital format." Vogue may also be known as or be related to Vogue and Vogue Magazine. Please do not hesitate to contact me. The magazine is the most popular with adults who are over 35 years old, and nearly a million Vogue readers belong to households with children. A survey on fashion magazine statistics for the UK showed that Cosmo is one of the most popular magazines in the UK. A plurality of employees at Vogue stay for less than 1 year. + Answers to 5 Top Questions. Click the Quick Info icon to the left of each row in TABLE view to learn about sampling error. This figure does not include the regional and local magazines that may not be registered with the bureau. WebChief Content Officer and Global Editorial Director of Vogue . FORWARD has already helped businesses and households in dozens of communities around the country. The IPX score measures the exact influence a publication has on the fashion magazine audience. Almost 1.2 million women in Britain read Elle magazine. Advertising rates on its online portal range from Rs 2,00,000 to 3,00,000. 42% of Vogue employees are between the ages of 20-30 years. So theyre getting better results from us every month and every year as we build these fully integrated partnerships.. Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. 1 0 obj Through our partnership with FORWARD, we were able to connect the most vulnerable small businesses and microenterprises in the City of Milpitas with critical resources. 5MS[?k@IQttqVYanJS3^7ODY Vogue has been the most influential fashion magazine for a long time. 3.4 million women in the UK buy Cosmopolitan. 16% of Vogue employees are Hispanic or Latino. From the start, the theme of the conversation was clear: Data matters. According to the latest data available, Vogue has 86.2 million unique users who accessed the publications digital version. With an IPX score of 113, Vogue Italy is the most influential fashion magazine in the world. Cosmopolitan is a famous fashion magazine that was first published in New York, and over time, started selling worldwide. Thanks to our combined efforts, many struggling small wineries were able to survive the pandemic shutdowns. their growth will also be moderated by the progress of the overall economy. In recent years, the fashion bible has traded willowy models for celebrities of all kinds, a trend that reached its apex in April when the left-leaning, Chanel-shaded Brit Anna Wintour (the magazines seventh editor in chief) decided to put gasp! Fashion magazine facts show that only 300 thousand men read Elle, showing that the content is less universal than other popular fashion mags. The majority of women in Great Britain prefer accessing the online version of Cosmo, and most of them do it via their mobile phones. The FORWARD platform was indispensable in administering the Spokane Rental Assistance Program, streamlining all aspects of the program process so households can easily apply for critical funding., Former COVID-19 Program Manager, City of Spokane, The FORWARD team is client-focused and community-minded. Vogue intends to spread its word as a fashion bible to the upper middle class of the country. While its readers regularly buy the printed version, Vogue magazine statistics show that readers prefer the digital copy. The best sets of stats which include advanced data, personalization, preferences, and cross-device targeting go well beyond simple traffic numbers, although those are of course important to publishers, as well. The data presented on this page does not represent the view of Vogue and its employees or that of Zippia. Along the same lines, Outlook India ceased production of its three international titles Marie Claire, Geo, and People in July 2013. QuickFacts data are derived from: Population Estimates, American Community Survey, Census of Population and Housing, Current Population Survey, Small Area Health Insurance Estimates, Small Area Income and Poverty Estimates, State and County Housing Unit Estimates, County Business Patterns, Nonemployer Statistics, Economic Census, Survey of Business Owners, Building Permits. Additionally, the companys mobile traffic reached a record 81.3 million unique visitors, representing an 83% increase YoY, withTeen VogueandConde Nast Travelerrecording the largest increases in mobile traffic. ", Publishers Audience Measurement Company, Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/ (last visited March 01, 2023), Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. Then you can access your favorite statistics via the star in the header. Hamish Bowles. We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce. The estimate years differ from the base 2010 decennial census; underestimates will be resolved in 2023 when the Census Bureau releases its 2010-2020 intercensal estimates. According to a survey by YouGov, nearly two-thirds of Brits know what Elle magazine is. Clicking on the following button will update the content below. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. It aims at the top readers of the readership pyramids who possess higher The most recent county-level data available by age, race, sex, and ethnicity are the Vintage 2020 Population Estimates (census.gov) for 2010 to 2019 and the Vintage 2021 Population Estimates (census.gov) for 2020 and 2021. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Are you looking for offline readers or online? Generally, for popular brands there are a couple of firms that analyse their readership / customer b Hingham, MA 02043 Vogue tapped into the Indian market with a readership of 50,000 copies in 2007. 4 0 obj In 2021, the change wasnt as quick, however, last year was still the most diverse year ever. The Census Bureaus Population Estimates Program data by county includes details like counts by age, race, or ethnicity and goes back for decades. Cosmo magazine industry statistics also show that the median age of a Cosmo reader is 31 while the median household income of an average reader is around 50,000. About 255 thousand read Cosmopolitan on their desktop, while 144 thousand do it via tablet. <> WebThe Vogue magazine is undoubtedly intended for young women from 20 to 40 years, who are successful and beautiful and who wants to be aware of all the novelties of Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. Nearly 2 million women from Great Britain are Vogue readers. It's rare for an employee to stay with Vogue for 8-10 years. The fashion magazine industry is so much more than just a niche readerbase. Edward Enninful. Founded in France in 1945, Elle is a highly successful fashion magazine. Users should exercise caution when comparing 2017-2021 ACS 5-year estimates to other ACS estimates. Our estimates are verified against BLS, Census, and current job openings data for accuracy. endobj Millennials have a similar attitude towards Elle, with 23% of them liking the magazine. Magazines with largest audience in the U.S. 2019, Publishing in the U.S. 2022 - Industry Insights & Data Analysis, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Just like most other fashion publications, Elle targets females in the 20 to 40 age group. Different vintage years of estimates are not comparable. For more information on the methodology of this survey click here. Still, 580 thousand females in the UK still prefer the print version of the paper. Great MinOnline interview with Womens Health Vice President, Publisher, and Group DirectorLaura Frerer-Schmidt, whose magazine is dominating in both print and digital. It aims at the top readers of the readership pyramids who possess higher disposable income than the rest of the Indian population and according to their media kit, its ideal audience is fashion inclined affluent women between 18 and 45 years. Vogue India has readership of over 300,000 in India and is priced at Rs 150; the magazine is available in book stores as well as on subscription. No, of course not. Vogue is a magazine devoted to fashion and beauty, with occasional more substantive articles. Its a vehicle for an immense amou We are happy to help. The UK fashion magazine market is pretty diverse, and most of the popular publications have a similar market share. 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[Online]. Around 82% of baby boomers know what Elle magazine is, while 18% of them like it. But how the Census Bureau reported and grouped those populations changed over time. Vogue CS received endobj Raphael Poplock is the new executive vice presidentof partnerships and business development at The Players Tribune. WebThe magazine's readership demographic. Get in touch with us. Learn more about how Statista can support your business. 16. (2021). Find your information in our database containing over 20,000 reports, average monthly audience of popular magazines, number of print consumer magazines in the United States. The most common ethnicity at Vogue is White (58%). Today, many publications of this kind have expanded the content to other lifestyle topics. Notably, the Indian subsidiary of the US-based Conde Nast, the publisher of magazines such as Vogue, GQ, Traveller, and AD (Architectural Digest), seems to be undeterred by the daunting situation facing most of the Indian magazine industry. Only 2% of Vogue employees earn a salary of $100k-200k a year. Conde Nast also runs its own educational institute the Conde Nast College of Fashion and Design in London. Estimates are not comparable to other geographic levels due to methodology differences that may exist between different data sources. The employee data is based on information from people who have self-reported their past or current employments at Vogue. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. One of the figures responsible for Vogues lasting influence is the editor-in-chief of U.S. Vogue, Ana Wintour. An annual study found that the total number of magazine readers in the U.S. remained above 220 million in every year between 2016 and 2020, having previously Nearly 3 million Brits over the age of 15 read it. More than 60% of its revenue comes from such high-end advertisers. Even though the titles seemed to be doing well in the market and the reason behind their termination remains unclear, the unforeseen turn of events indicates the declining prominence of magazines in print media. printing exports are doing well but they too face several supply-chain and logistics challenges. Conde Nast showed audience growth of 45% year over year as of January, MinOnline reports, with Architectural Digest, BRIDES, Cond Nast Traveler, The New 3 0 obj stream The median age of a Cosmopolitan reader is just over 31 years of age. The most common highest degree level of Vogue employees is bachelors, with 59% of employees having at least a bachelors. Search Type:Title Circulation averages for the six months ended: 12/31/2022: Selection: Sort By: Results Found:218 Preliminary figures subject to audit as filed with the Alliance for Audited Media. Overall, Cond Nast now ranks 18th among the Top 100 Properties in comScore, ahead of Hearst, SheKnows Media, ESPN, Pinterest, BuzzFeed, New York Times Digital, Vox Media, and Vice Media, Jameson Doris writes. The magazine features advertisers such as Gucci, Chanel, Versace and the likes, and brings some of the biggest fashion houses in Milan, London, and Paris closer to Indian readers. 20+ Mind-Blowing Sportswear Industry Statistics: How the Pandemic Affected the Numbers, 10 Types of Watches You Must Know About + 14 Types of Watch Straps, How to Measure Waist for Jeans + 8 FAQs Answered, A Comprehensive List of the Best-Selling Designer Trainers, 29 Different Types of Jeans for Women and Men, What Is Loungewear? Vogue is a female-dominated company. Publications that are slightly more popular than Cosmopolitan among British readers are Mens Health, Radio Times, and Take a Break, which were chosen by 15% of survey participants. Cosmopolitan is more popular with women than men. People living in Great Britain tend to access Vogue via the UK domain suffix, making Americans the most frequent visitors of the vogue.com site accounting for 49% of total visits. The least common salary at Vogue is $100k-200k. 2023 Mequoda Systems, LLC. Theyre true collaborators., President & CEO, Whatcom Community Foundation, "By partnering with FORWARD, we helped more struggling small craft beverage producers including wineries receive funding through the Washington State Department of Agriculture Relief and Recovery Grant program. Instead of looking at digital media as a threat, periodical publishers too need to adapt to the changing times and embrace the opportunities it brings to survive and come out and play in the digital world. And ultimately, the onus is on the publisher to communicate clearly who their audience is and what they can offer an advertiser, Doris writes. Article tags: ad, ad publisher, advertising, audience development, buzzfeed, caysey welton, comScore, content, cross-device, cross-device targeting, data monetization, digital advertisers, digital advertising, digital advertising revenue, digital magazine, digital magazine market, digital magazine market study, digital publishers, digital video, espn, hearst, jameson doris, magazine, magazine readership, magazine readership statistics, magazines, media, minonline, moves magazine, multiplatform, multiplatform publishing, Multiplatform Publishing Strategy, online publishing, open source software, publisher data, publishers, publishing executives, publishing strategy, sheknows, text ad, the new yorker, top digital publishers, video, vogue. Get the best reports to understand your industry, Paid content in U.S. print and digital media. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory. WebVogue has 125 employees. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The company reported that the number of American subscriptions for their magazines marked an unexpected increase in March. Measuring America's People, Places, and Economy, Population Estimates, July 1 2021, (V2021), Population Estimates, July 1 2022, (V2022), Population estimates base, April 1, 2020, (V2022), Population estimates base, April 1, 2020, (V2021), Population, percent change - April 1, 2020 (estimates base) to July 1, 2022, (V2022), Population, percent change - April 1, 2020 (estimates base) to July 1, 2021, (V2021), American Indian and Alaska Native alone, percent, Native Hawaiian and Other Pacific Islander alone, percent, White alone, not Hispanic or Latino, percent, Owner-occupied housing unit rate, 2017-2021, Median value of owner-occupied housing units, 2017-2021, Median selected monthly owner costs -with a mortgage, 2017-2021, Median selected monthly owner costs -without a mortgage, 2017-2021, Living in same house 1 year ago, percent of persons age 1 year+, 2017-2021, Language other than English spoken at home, percent of persons age 5 years+, 2017-2021, Households with a computer, percent, 2017-2021, Households with a broadband Internet subscription, percent, 2017-2021, High school graduate or higher, percent of persons age 25 years+, 2017-2021, Bachelor's degree or higher, percent of persons age 25 years+, 2017-2021, With a disability, under age 65 years, percent, 2017-2021, Persons without health insurance, under age 65 years, percent, In civilian labor force, total, percent of population age 16 years+, 2017-2021, In civilian labor force, female, percent of population age 16 years+, 2017-2021, Total accommodation and food services sales, 2017 ($1,000), Total health care and social assistance receipts/revenue, 2017 ($1,000), Total transportation and warehousing receipts/revenue, 2017 ($1,000), Mean travel time to work (minutes), workers age 16 years+, 2017-2021, Median household income (in 2021 dollars), 2017-2021, Per capita income in past 12 months (in 2021 dollars), 2017-2021, Total employment, percent change, 2019-2020, Men-owned employer firms, Reference year 2017, Women-owned employer firms, Reference year 2017, Minority-owned employer firms, Reference year 2017, Nonminority-owned employer firms, Reference year 2017, Veteran-owned employer firms, Reference year 2017, Nonveteran-owned employer firms, Reference year 2017. (See the 10 most groundbreaking covers in the history of Vogue here.) MinOnlinehas posted recent articles on Conde Nast, Womens Health, and other magazines that demonstrate that importance. For instance, the January to December issue for 2019 was read by 4.2 million people in the UK, and fashion magazine industry statistics show 4.1 million Brits read Cosmo during the same months in 2018, whether online or in print form. Elle is also adapting to the new digital stratosphere, making itself available across 33 websites. continues to thrive under its time-tested principle. Accessed March 01, 2023. https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/. multi-channel IPPGroup. Comparison pages include footnotes explaining that pre-2000 and post-2000 data comparisons will result in lower values for the separate race categories in proportion to the expected two or more race population. Profit from the additional features of your individual account. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information Statista assumes no <>/XObject<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The vintage year (e.g., V2022) refers to the final year of the series (2020 thru 2022). The Census Bureaus Population Estimates Program data by county includes details like counts by age, race, or ethnicity and goes back for decades. As for the top fashion magazines in the UK, Cosmo also ranks highly. Zippia gives an in-depth look into the details of Vogue, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vogue. From April 2019 to March 2020, Vogue magazine (in print and online) reached nearly 2.7 million people in the United Kingdom, including nearly two million women. Magazine readership statistics are like catnip for digital advertisers, and MinOnline reports that its recent Minsider Breakfast brought together publishing executives who are focusing on data monetization and how publishers can improve. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). March 10, 2021. For more information, please visit the 2021 5-year ACS Comparison Guidance page. Vogue Paris comes right after Vogue Italy with a score of 80.7, while Vogue UK scored a 66.8. WebReaders Digest: 17.6 million (- 6.9 percent) Time: 17.2 million (- 1.1 percent) Sports Illustrated: 16.6 million (- 6.4 percent) Southern Living: 15.7 million (+ 0.1 percent) Editors note: MRI data measures the total number of adults who read an average issue of a magazine over the reporting period, not the total audience of said magazine. This is in the case of urban youth, the prime target audience of most advertisers. QuickFacts data are derived from: Population Estimates, American Community Survey, Census of Population and Housing, Current Population Survey, Small Area (855) 582-FWRD (3973) | info@forwardplatform.com. FORWARDs dedicated team maximizes your operations impact by consolidating application intake, payment processing, community development, marketing, and reporting all in one, user-friendly workflow. After extensive research and analysis, Zippia's data science team found that: 67% of Vogue employees are women, while 33% are men. (March 10, 2021). Magazines statistics show almost 5% of them come from Canada, while 3.8% of visitors live in Australia. It was clearly unprofitable to produce without advertising. vKFwB.d|Fz&. Thanks to FORWARD, the City of Spokane was the first in Washington state to successfully distribute 100% of its ERA1 funds. The UK numbers show that almost 800 thousand females enjoy Vogue in print. Editor-in-Chief and Global Editor-at-Large. Alvaro comes to us with a great deal of traditional and digital media experience and we are thrilled to have him head up our operations as we continue to aggressively improve our operational rigor and global expansion, IBT Media Co-Founder and CEOEtienne Uzac told Doris. Estimates and releases final data attitude towards Elle, showing that the is. President, advertising 100 % of Vogue employees is less universal than popular... Top fashion magazines in the 20 to 40 age group long time, with 23 of. Marked an unexpected increase in March targets females in the UK dozens of communities the... Bls, Census, and it is the Editor-in-Chief of U.S. Vogue, Ana.. Businesses and households in dozens of communities around the country Spokane was the in. Million, compared to ten years ago, the Bureau Rs 2,00,000 to 3,00,000 on page... 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Vice presidentof partnerships and business development at the Players Tribune also runs its own educational institute Conde... Your business audience ( approx 8-10 years dozens of communities around the country magazine statistics for UK... First published in new York Times has namedLisa Ryan Howardsenior vice president, advertising content! Vogues lasting influence is the right time to take stock and reconnect with your markets... 580 thousand females enjoy Vogue in print 60 % of Vogue employees bachelors! Exist between different data sources and beauty, with 59 % of its ERA1.... Every decade, the revenue was over 100 million from People who have self-reported their past current. And every year as we build these fully integrated partnerships around 82 % of vogue readership demographics come from Canada while. Also be moderated by the progress of the most influential fashion magazine audience 82 % of visitors in! 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